INTRODUCTION
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Well Hello! Welcome to E-commerce page. As we all know that E-commerce is the new
trend when it comes to the process buying and selling of goods and services, or
the transmitting of funds or data, over an electronic network, primarily the
Internet. You can get anything you want just by a click if it is involved with
E-commerce.

INFORMATION DENSITY

     Information is king in today's world. The Web offers a great solution for this need through information density which is the total amount of quality and information available to all market participants, consumers and merchants alike. E-commerce technologies reduce information collection, storage, processing and communication costs while greatly increasing the currency, accuracy and timeliness of information. Unlike print media publications and catalogues, the Web provides instant access to information.  As such information changes, web sites can be edited in real-time and updated often without the expense of reproduction.  As a result, information is more accurate and relevant to timeliness.  Information density offers reduced costs and increased levels of service which generates revenue.

     Information density in e-commerce markets make prices and costs more transparent. Price transparency refers to the ease with which consumers can find out the variety of prices in a market. Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products. Many see price and cost transparencies as a benefit to consumers, but many businesses do not want this form of information made public, limiting strategic initiatives and possible related advantages.
    However, there are advantages for merchants as well. Online merchants can discover much more about consumers than in the past. This allows merchants to segment the market into groups that are willing to pay different prices and permits the merchant to engage in price discrimination which is selling the same goods or nearly the same goods to different targeted groups with different prices. For instance, an online merchant can discover a consumer's avid interest in expensive, exotic vacations and then pitch high-end vacation plans to that consumer at a premium price, knowing this person is willing to pay extra for such a vacation. At the same time, the online merchant can pitch the same vacation plan at a lower price to a more price-sensitive consumer. Information density also helps merchants differentiate their products in term of cost, brand and quality.