Business-to-business (B2B) is electronic commerce involves
sales of goods and services among business, such as between a manufacturer and
a wholesaler, or between a wholesaler and a retailer.
BUSINESS TO BUSINESS TECHNOLOGY
Another example of B2B is business-to-business technology.
Business-to-Business technology is a technological service or product sold to a
business by another business to accomplish technological tasks . Not all
businesses can invent their own technologies, so they have to buy that
technology from other businesses or manufacturers of that specific technology.
Examples of business-to-business technology :
1. IT Services
Geek Squad
This is a U.S based Information technology
company, it is a good example of IT companies which will take care of all your
Information technology needs in your business. Their so many IT service
companies world wide and advice you to work with your local based IT service
company because they will understand your technological needs and you can call
them at any time. For those in United States, Geek Quad is one of the best IT
service company you can embark on to solve your technological needs for your
small business. Some of their services include ”Network configuration, Mobile /
device / printer support / and much more. Get fast, reliable tech support for
your business when you need it.
2. Computers
Apple
Every business has to use computers to accomplish
different business tasks. APPLE makes high end computers and tablets which can
be used in business. For those who need powerful desktop computers, you can opt
for the iMac desktop computer which starts from $1199, they also have laptops
and tablets like the iPad & Mini iPad which can be used by any business person. Apple has the best hardware and software which you can use in your
small business.
3. Data Storage and Remote Backup
It is very important to store and backup your business data
in a secure place. Computers crash all the time, so you can not save all your
business data on your computer. Now day’s businesses are resorting to remote
cloud data storage facilities like Dropbox.com and Box.com. These services will
allow you to save all your business documents on high-tech secure servers, and
you will be in position to access that information from anywhere, so in this
case, data is not locked in one station and these services make sure that your
data is encrypted so that 3rd parties like hackers get no access to this data.
Your business is not disaster proof, so any time a disaster will strike your
business and you will lose all important business data, so try out
www.dropbox.com /www.box.com
EXAMPLE OF B2B COMPANIES ACHIEVING SUCCESS IN SOCIAL
MARKETING
- Cisco
As the popularity of online video continues to grow, as does
YouTube potential as a channel for effective social marketing. Network provider
Cisco might not be an obvious candidate for attracting a massive following on
YouTube, but its channel has more than 33,000 subscribers and almost 5m video
views. Part of its success is attributable to the sheer amount of content it
uploads, with several videos coming online each day.
- Adobe
As part of the launch of its Creative Cloud and Creative Suite 6 (CS6) products, Adobe came up with a ‘manifesto’ that it called Create Now. It was to serve as the central theme of its branding and marketing efforts, and would tie together its offline and online efforts.
To promote the launch event in April last year Adobe held a
scavenger hunt around San Francisco. Participants had to pick up puzzle pieces
from underneath balloons located around the city and return them to Adobe HQ.
Location tips and product information were shared on
Foursquare, Twitter and Instragam, with the overall winner collecting $10,000
and a lifetime membership to the Creative Cloud.
Adobe also held a scavenger hunt online, where users had to
find clues scattered across its websites and on social networks. Both scavenger
hunts attracted more than 600 participants on launch day.
Additionally, Adobe held a ’30 Days of Giveaways’ promotion
on Facebook that attracted more than 14,000 new fans and 32m impressions.
Overall, the product launches:
- Received 83,000 social conversations within the first five days, with 97% positive-neutral sentiment.
- Incited more than 3,800 #CreateNow Twitter conversations that generated more than 30m impressions.
- All of this drove 3m+ visits from social media to Adobe.com during the launch, with visitors touched by social accounting for 13% of Creative Cloud subscriptions and as much as 4% for other established Creative Suite products.