INTRODUCTION
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Well Hello! Welcome to E-commerce page. As we all know that E-commerce is the new
trend when it comes to the process buying and selling of goods and services, or
the transmitting of funds or data, over an electronic network, primarily the
Internet. You can get anything you want just by a click if it is involved with
E-commerce.

UBIQUITY

Why e-commerce has grown so rapidly? The answer lies in the unique feature of the internet and web technology. Simply put, the internet and e-commerce technologies are much more powerful than previous technology revolutions like television and radio. E-commerce also remains as the fastest growing form of commerce when compared to physical retail stores, services and entertainment. 

 There are eight unique features of the internet and web as commercial medium that helps in the rapid growing of e-commerce which are ubiquity, global reach, universal standards, richness, interactivity, information density, personalization/customization and social technology.


                                   






     In traditional commerce, a marketplace is a physical place such as retail store that you visit to transact business. Meanwhile, e-commerce is ubiquitous, meaning that that it is available just about everywhere at all times. You can surf the internet as long as you have internet connection or wi-fi network. That makes it possible for you to shop from your desktop or mobile devices at home, at work, in your car or even in the toilet. 

     The 'marketspace' which is the virtual marketplace of online business transaction is extended beyond traditional boundaries and removed from a temporal and geographic location. From the consumer point of view, ubiquity reduces transaction cost which is the cost of participating in a market. It is much more convenient for customers because they no longer necessary to spend time or money in travelling to the shopping mall or market and much less mental effort is required to make a purchase.

     Not that long ago, if you wanted to buy a product, it had to be readily available in your area.  In order to purchase the product, you had to travel to the physical location of the store, or call a catalogue distribution outlet, during operating hours.  This system for commerce was limited by time and space factors.  A very powerful feature of the internet is its ubiquity. It liberates the market from being restricted to a physical space. In today hyper competitive market, companies that offer products and services online can capture consumers at anytime of the day, increasing sales as a result.  Without ubiquity, making a sale at 3 a.m. was impossible without incurring the personnel expense of a 24 hour operational format. So, e-commerce gives many benefits to the customer as well as to the online merchant.

     As shown in the video by Tesco, customers can easily buy goods online no matter where they are located instead of wasting their lunch hour time for physical shopping.